6 best practices for creating effective surveys

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Whether you’re running employee evaluations or customer feedback, an effective survey strategy will ensure you collect the right information to make effective change within your business. 

To keep your surveys on track, here are 5 of our tips and tricks for creating great surveys. 

1. Short and Sweet

Instead, separate your surveys into different themes, then send out a survey that takes half a day to complete. Your goal with surveys is to keep it short enough for a respondent to complete all the fields, but long enough to get the information you need. You’ll see a higher completion rate and more thoughtful responses when surveys are shorter.

2. Closed-ended questions are ideal 

Including questions that have pre-populated answers into your survey will make it easier for respondents to reply to the questions by checking a multiple choice box or checkbox questions. Open-ended questions tend to take longer to answer and should, therefore, be kept to a minimum. 

3. Avoid double-barreled questions 

Separate your questions and make them simple and straightforward. Asking a respondent to give you a, “yes” or “no” answer to “ how would you rate the quality of this product and it’s marketing” could result in them skipping the questions or stopping the survey. 

4. Avoid absolutes in your questions

Remove words such as, “always”, “all” and “every”. These words remove the ability of a respondent to give you accurate information. They might not answer, “do you always go for a run in the morning?” because they don’t, but they will answer, “do you run?” because they do run some mornings.  

5. Run regular surveys

It is important to run surveys on a regular basis. Avoid only running these surveys quarterly. Regular surveys offer you a more accurate representation of your company and departments. When you observe all the surveys within a quarter, you can track the trends that often happen without noticing – especially if surveys aren’t run regularly.  

6. Define a clear goal for your survey

Your survey should not try to answer the big questions such as, “wanting to understand your customer satisfaction strategy”. Instead, you should make your goal based on an attainable answer such as, “we want to understand what causes our customers to visit the website but not make a purchase”. This way, you will create questions that feed information into that goal.  

Running effective surveys with Smartz Solutions.

Smartz Human Asset Management is an industry-leading customizable component of Smartz Solutions CCaaSs Platform. It empowers employees to understand and see real-time shift information, announcements, compliance, policies, and laws, managing personal details, e-learning, surveys, leave applications, time, and attendance.

Through this cloud-based engagement application, Smartz Human Asset Management identifies, understands and notifies you of trends within your business, empowering your team to make real-time decision-making with accurate data and insights. Set up a demo for your business with our experts here.

About Smartz Solutions 

Smartz Solutions specializes in managing customer and employee experiences through our CCaaS enabling technology. Our success is based on technological foresight and strong business knowledge, enabling us to develop integrated solutions that meet your business needs. 

Our power lies in turning insights into strategies and giving you the power to make effective business decisions. Based on a wealth of knowledge covering multiple industries, we have developed a suite of products that include the entire customer engagement journey offering best-in-class, world-class applications in a single end-to-end CX and EX platform.

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